Inbound Marketing
20/07/10 13:56 Filed in: SEO
I've been looking at the standard way that people do marketing which seems to involve a lot of "tele-marketing" phoning potential customers to introduce your company, product or service.
In the main these days this no longer works as well as it used to. You hear people say "oh, it's just a numbers game, call enough people and you'll get some sales...". Well this may still be true I guess if you called the 60 million people in the UK you're bound to make a sale, no matter what you're selling or marketing.
However, we need to think about our ROI or Return on Investment. After all it's not free to call people and tell them about your product or service. It costs real money even if you're making the calls yourself. your time as a business owner is very valuable.
So how do people view these "cold calls" in the new economy?
in my experience cold calls no longer give any where near a reasonable ROI so we need to find another way to get potential clients to take a look at our company, product or service. Pretty obvious I hear you say, well yes but what is the answer.
In todays terms it's called "Inbound Marketing" (oh no, not more buzz words!) which means getting potential customers to come to your website and take a look at the interesting stuff you have available. How you can do this is simple although it does involve some work!
1 - Create great content for your site that will be useful (enough already with the sales blurb all over your site.)
2 - Write some articles that would help your customers for no other reason than that the articles are helpful to your audience in some way
3 - Maybe create a bit of controversy by taking a view on something that is maybe a bit different from the usual view.
4 - offer some insight into your industry sector or the problems for business in that sector
publishing things like these will attract visitors who have an interest in your subject some will be potential clients other will be your competition but overall you'll start to be recognised as a bit of a "know it al"l in your industry. Some "know it all's" are known as Experts in their field which is where you need to be to stand out from the crown and get inbound marketing working for your business.
If you need some articles written about your industry segment then we can help you. Contact us to find out how we can create original content on your industry. We can provide you with four professionally written articles for just £250. Call us on 01273 900892.
In the main these days this no longer works as well as it used to. You hear people say "oh, it's just a numbers game, call enough people and you'll get some sales...". Well this may still be true I guess if you called the 60 million people in the UK you're bound to make a sale, no matter what you're selling or marketing.
However, we need to think about our ROI or Return on Investment. After all it's not free to call people and tell them about your product or service. It costs real money even if you're making the calls yourself. your time as a business owner is very valuable.
So how do people view these "cold calls" in the new economy?
in my experience cold calls no longer give any where near a reasonable ROI so we need to find another way to get potential clients to take a look at our company, product or service. Pretty obvious I hear you say, well yes but what is the answer.
In todays terms it's called "Inbound Marketing" (oh no, not more buzz words!) which means getting potential customers to come to your website and take a look at the interesting stuff you have available. How you can do this is simple although it does involve some work!
1 - Create great content for your site that will be useful (enough already with the sales blurb all over your site.)
2 - Write some articles that would help your customers for no other reason than that the articles are helpful to your audience in some way
3 - Maybe create a bit of controversy by taking a view on something that is maybe a bit different from the usual view.
4 - offer some insight into your industry sector or the problems for business in that sector
publishing things like these will attract visitors who have an interest in your subject some will be potential clients other will be your competition but overall you'll start to be recognised as a bit of a "know it al"l in your industry. Some "know it all's" are known as Experts in their field which is where you need to be to stand out from the crown and get inbound marketing working for your business.
If you need some articles written about your industry segment then we can help you. Contact us to find out how we can create original content on your industry. We can provide you with four professionally written articles for just £250. Call us on 01273 900892.
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