Keywords have had their day!
21/07/10 14:41
So what is it about keywords that gets people al hyped up? There is so much discussion about the use of keywords and how they can get you on page 1 of google (top 10 place) but i don't think that is necessarily correct.
Take your average website with a few pages, you'll find a home page with some stuff about the company or person, there may also be an about us page with more stuff about the company (bored already...) a product or services page with a list of stuff full of technical detail about what the products and services are, then you'll have the standard contact us page with a form and a note of the address and phone numbers.
All these pages are in fact pretty useless! Why, because non of them tell us why we should use the company, not in real terms we all understand. We've all heard the expression "sell the sizzle not the sausage" and what this means is tell me what the benefit is not what the products or service is.
now the benefits might well say nothing about the product or service just how you'll feel after you paid you money, well at least how they want you to feel.
So what about keywords, well as you've seen if you get your website content right (sizzle not sausage) your keywords most likely will not have much relevance to your site.
Keywords have had their day, imho, and with the fact that google don't even look at the keyword meta tag of pages anymore and not for a while now. they'll soon be ignoring the page titles and descriptions too.
Start getting ready for "Inbound Marketing" now and you'll be ahead of the curve when it happens.
Call me on 01273 900892 if you want to know more about inbound Marketing.
Take your average website with a few pages, you'll find a home page with some stuff about the company or person, there may also be an about us page with more stuff about the company (bored already...) a product or services page with a list of stuff full of technical detail about what the products and services are, then you'll have the standard contact us page with a form and a note of the address and phone numbers.
All these pages are in fact pretty useless! Why, because non of them tell us why we should use the company, not in real terms we all understand. We've all heard the expression "sell the sizzle not the sausage" and what this means is tell me what the benefit is not what the products or service is.
now the benefits might well say nothing about the product or service just how you'll feel after you paid you money, well at least how they want you to feel.
So what about keywords, well as you've seen if you get your website content right (sizzle not sausage) your keywords most likely will not have much relevance to your site.
Keywords have had their day, imho, and with the fact that google don't even look at the keyword meta tag of pages anymore and not for a while now. they'll soon be ignoring the page titles and descriptions too.
Start getting ready for "Inbound Marketing" now and you'll be ahead of the curve when it happens.
Call me on 01273 900892 if you want to know more about inbound Marketing.
0 Comments
Inbound Marketing
20/07/10 13:56
I've been looking at the standard way that people do marketing which seems to involve a lot of "tele-marketing" phoning potential customers to introduce your company, product or service.
In the main these days this no longer works as well as it used to. You hear people say "oh, it's just a numbers game, call enough people and you'll get some sales...". Well this may still be true I guess if you called the 60 million people in the UK you're bound to make a sale, no matter what you're selling or marketing.
However, we need to think about our ROI or Return on Investment. After all it's not free to call people and tell them about your product or service. It costs real money even if you're making the calls yourself. your time as a business owner is very valuable.
So how do people view these "cold calls" in the new economy?
in my experience cold calls no longer give any where near a reasonable ROI so we need to find another way to get potential clients to take a look at our company, product or service. Pretty obvious I hear you say, well yes but what is the answer.
In todays terms it's called "Inbound Marketing" (oh no, not more buzz words!) which means getting potential customers to come to your website and take a look at the interesting stuff you have available. How you can do this is simple although it does involve some work!
1 - Create great content for your site that will be useful (enough already with the sales blurb all over your site.)
2 - Write some articles that would help your customers for no other reason than that the articles are helpful to your audience in some way
3 - Maybe create a bit of controversy by taking a view on something that is maybe a bit different from the usual view.
4 - offer some insight into your industry sector or the problems for business in that sector
publishing things like these will attract visitors who have an interest in your subject some will be potential clients other will be your competition but overall you'll start to be recognised as a bit of a "know it al"l in your industry. Some "know it all's" are known as Experts in their field which is where you need to be to stand out from the crown and get inbound marketing working for your business.
If you need some articles written about your industry segment then we can help you. Contact us to find out how we can create original content on your industry. We can provide you with four professionally written articles for just £250. Call us on 01273 900892.
In the main these days this no longer works as well as it used to. You hear people say "oh, it's just a numbers game, call enough people and you'll get some sales...". Well this may still be true I guess if you called the 60 million people in the UK you're bound to make a sale, no matter what you're selling or marketing.
However, we need to think about our ROI or Return on Investment. After all it's not free to call people and tell them about your product or service. It costs real money even if you're making the calls yourself. your time as a business owner is very valuable.
So how do people view these "cold calls" in the new economy?
in my experience cold calls no longer give any where near a reasonable ROI so we need to find another way to get potential clients to take a look at our company, product or service. Pretty obvious I hear you say, well yes but what is the answer.
In todays terms it's called "Inbound Marketing" (oh no, not more buzz words!) which means getting potential customers to come to your website and take a look at the interesting stuff you have available. How you can do this is simple although it does involve some work!
1 - Create great content for your site that will be useful (enough already with the sales blurb all over your site.)
2 - Write some articles that would help your customers for no other reason than that the articles are helpful to your audience in some way
3 - Maybe create a bit of controversy by taking a view on something that is maybe a bit different from the usual view.
4 - offer some insight into your industry sector or the problems for business in that sector
publishing things like these will attract visitors who have an interest in your subject some will be potential clients other will be your competition but overall you'll start to be recognised as a bit of a "know it al"l in your industry. Some "know it all's" are known as Experts in their field which is where you need to be to stand out from the crown and get inbound marketing working for your business.
If you need some articles written about your industry segment then we can help you. Contact us to find out how we can create original content on your industry. We can provide you with four professionally written articles for just £250. Call us on 01273 900892.
New SEO Client
21/06/10 19:31
Picked up another new SEO client today (well, pay per click really) after a little wait while they considered my quote. Seems that their current web designed did them a favour and rebuilt their site for them in something called wfxSiteBuilder. Since then my new client "Dave the Fence" has not had any traffic to his website from hiw ongoing and previously successful Google Adwords campaign.
Seems google now considers his pages to be less than good in terms of his target market. He's one of a very few (he says he's unique) electric fencing contractors in the country.
Dave has been in the electric fencing business for over 25 years and travels the whole of the UK mainland supplying and installing electric fencing to keep animal in and foxes out of places.
I'm currently trying to unpick what's been done so he at least starts to get some enquiries or click though from is adwords campaign.
Who'd have thought a simple redesign and build of a website could destroy someones business lead generation!
Seems google now considers his pages to be less than good in terms of his target market. He's one of a very few (he says he's unique) electric fencing contractors in the country.
Dave has been in the electric fencing business for over 25 years and travels the whole of the UK mainland supplying and installing electric fencing to keep animal in and foxes out of places.
I'm currently trying to unpick what's been done so he at least starts to get some enquiries or click though from is adwords campaign.
Who'd have thought a simple redesign and build of a website could destroy someones business lead generation!
Great News from a Client
18/06/10 15:51
Just had a call from a client (Mark at Job Mortgages) www.jobmortgages.com saying thanks for the SEO work on their site. They're #3 and #4 on Page 1 of Google for their search phrase "Police Mortgage information". The Police Mortgage business is quite a competitive market with just over 1.5 million pages for that search. Who knew!
Well I'm really please that they're getting the benefit of out quick and simple SEO service. Going from page 3, 4 or 5 to page one cost them just £150.
Here's a screenshot taken a few minutes ago
Well I'm really please that they're getting the benefit of out quick and simple SEO service. Going from page 3, 4 or 5 to page one cost them just £150.
Here's a screenshot taken a few minutes ago