Keywords have had their day!
21/07/10 14:41 Filed in: SEO
So what is it about keywords that gets people al hyped up? There is so much discussion about the use of keywords and how they can get you on page 1 of google (top 10 place) but i don't think that is necessarily correct.
Take your average website with a few pages, you'll find a home page with some stuff about the company or person, there may also be an about us page with more stuff about the company (bored already...) a product or services page with a list of stuff full of technical detail about what the products and services are, then you'll have the standard contact us page with a form and a note of the address and phone numbers.
All these pages are in fact pretty useless! Why, because non of them tell us why we should use the company, not in real terms we all understand. We've all heard the expression "sell the sizzle not the sausage" and what this means is tell me what the benefit is not what the products or service is.
now the benefits might well say nothing about the product or service just how you'll feel after you paid you money, well at least how they want you to feel.
So what about keywords, well as you've seen if you get your website content right (sizzle not sausage) your keywords most likely will not have much relevance to your site.
Keywords have had their day, imho, and with the fact that google don't even look at the keyword meta tag of pages anymore and not for a while now. they'll soon be ignoring the page titles and descriptions too.
Start getting ready for "Inbound Marketing" now and you'll be ahead of the curve when it happens.
Call me on 01273 900892 if you want to know more about inbound Marketing.
Take your average website with a few pages, you'll find a home page with some stuff about the company or person, there may also be an about us page with more stuff about the company (bored already...) a product or services page with a list of stuff full of technical detail about what the products and services are, then you'll have the standard contact us page with a form and a note of the address and phone numbers.
All these pages are in fact pretty useless! Why, because non of them tell us why we should use the company, not in real terms we all understand. We've all heard the expression "sell the sizzle not the sausage" and what this means is tell me what the benefit is not what the products or service is.
now the benefits might well say nothing about the product or service just how you'll feel after you paid you money, well at least how they want you to feel.
So what about keywords, well as you've seen if you get your website content right (sizzle not sausage) your keywords most likely will not have much relevance to your site.
Keywords have had their day, imho, and with the fact that google don't even look at the keyword meta tag of pages anymore and not for a while now. they'll soon be ignoring the page titles and descriptions too.
Start getting ready for "Inbound Marketing" now and you'll be ahead of the curve when it happens.
Call me on 01273 900892 if you want to know more about inbound Marketing.
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Great News from a Client
18/06/10 15:51 Filed in: SEO
Just had a call from a client (Mark at Job Mortgages) www.jobmortgages.com saying thanks for the SEO work on their site. They're #3 and #4 on Page 1 of Google for their search phrase "Police Mortgage information". The Police Mortgage business is quite a competitive market with just over 1.5 million pages for that search. Who knew!
Well I'm really please that they're getting the benefit of out quick and simple SEO service. Going from page 3, 4 or 5 to page one cost them just £150.
Here's a screenshot taken a few minutes ago
Well I'm really please that they're getting the benefit of out quick and simple SEO service. Going from page 3, 4 or 5 to page one cost them just £150.
Here's a screenshot taken a few minutes ago